Big Hype For Tiny Wins

Caribou asked us to help launch their new XL size option to their youngest fans. We responded with a digital campaign that celebrated their youngest fans tiny wins. Big Hype For Tiny Wins challenged the belief that only big achievements are worth celebrating.

Agency: SixSpeed, My Role: ECD & Creative Direction, Team: Eric Oelke, Caitlyn Murzyn, Shan Fletcher