What Are You Building For?

As BFGoodrich expanded globally, they asked us to help introduce them to the world. We responded with a creative platform and campaign that drew upon BFGoodrich’s legacy of enablement, positioning BFGoodrich as the Engineers of Enablement. What Are You Building For? challenged the belief of who a builder is and why they build, expanding BFG’s audience and the pursuits BFG’s tires enable.

Agency: SixSpeed, My Role: Creative Director, Team: Grant Parsons, Paul Shively