the first tires to orbit the earth
BFGoodrich didn’t ask for this. We pitched it as part of our monthly content plan for their editorial site, The Garage, and their social platforms. It was a passion project for our team that ended up winning a gold National Adfed Award. We didn’t challenge much but we did set out to prove that dry historical content can be entertaining, and explainer videos needn’t suck.
Agency: SixSpeed, My Role: ECD & Creative Director, Team: Grant Parsons, Paul Shively, Adi Gilbert
Highlights
Took over a year to make and sell through
Fought tooth and nail for that Dino vs. Shuttle on a scale visual
Cross-Atlantic collaboration with illustrator
My eyes still cross during the data section, a client must that was hard to wrangle