Be a Detourist

Club Car asked us to help them launch the category-defying CRU, the first-of-its-kind street-legal NEV (Neighborhood Electric Vehicle.) We responded with a campaign that inspired everyone to escape to their own “backyard”. Be A Detourist challenged the belief that taking a vacation is the only way to get away from it all and positioned the CRU as an easier way to play, connect, and explore. 

Agency: SixSpeed, My Role: ECD & Creative Director, Team: Shan Fletcher, Kari Grundman, Ryan Johnson, Nick Rudie