Your Next
BFGoodrich asked us to help them raise overall brand awareness globally. We responded with a campaign that gave builders worldwide the skills needed to cement their off-roading legacy for future generations of explorers. Your Next challenged the belief that off-roaders are detrimental to the environment by showcasing how BFGoodrich's community goes to great lengths to care for the earth while they explore.
Agency: SixSpeed, AMP My Role: ECD & Creative Director, Team: Shan Fletcher, Paul Shively, Kari Grundman, Grant Parsons, Harry deGrood, Ryan Johnson
Preserving the trail for the next generation.
Highlights
An ad campaign that attempts to do some good - values-driven, community-led
Creative visuals inspired by artifacts of exploration.
Video edits driven by native audio
Social-first :30s edits
3-minute short story
Educational OOH & Print ads
Turn up the truth and the vibe; turn down the sell
