Roll Models

The Ask: Schwinn asked us to help them launch the newly redesigned Schwinn Krate EVO. We responded with a digital campaign that turned kids into experts.

No one gets the joy of riding a bike quite like a kid. Their wild enthusiasm and candor make them the perfect ambassadors and teachers for demonstrating the joy of riding. We believe the joy of riding a Schwinn Krate EVO should be championed by the ones who know that feeling best: Kids. So look down, and listen up.

Agency: SixSpeed, My Role: Creative Direction, Team: Ryan Ullery, Paul Shively, Molly