Tara La Tour

Brand Strategy • Creative Strategy • Content Strategy • Art Direction • Writing

Tara LaTour, a disruptive brand within the bridal industry, has experienced unprecedented growth over the last couple of years. The acceleration of their business, though exciting, caused some confusion across product lines. The founder was concerend that the brand would falter without a clear identity. 

 I helped them make sense of the swirl by defining & articulating their brand strategy, establishing a product architecture, and developing a content & creative strategy that would resonate. The work was so successful that their key account restructured their business model around  Tara La Tour’s strategy — Tara La Tour has gone from disruptor to industry leader with a business that continues to grow year after year.

Freelance /Role: Creative & Strategic Lead, Team: Laura Nelli, Tara Lindemeir