BUSINESS STUFF. I’ve spent my 20 year career spurring growth and transformation for brands like Liberté, Yoplait, FiberOne, Muir Glen, Thinsulate, Friday’s, Nerds, LaffyTaffy, Caribou Coffee, BFGoodrich, MTX, Polaris, Club Car, and Schwinn. Motivated by a belief that brands ultimately succeed when they act in service to their audience, I’ve honed a creative approach that puts people at the heart of everything a brand says or does. As a former start-up entrepreneur, I blend a strong strategic mindset with creative possibility, helping clients achieve their business goals by disrupting creative norms.

LIFE STUFF. I grew up racing sled dogs in Northern Wisconsin while desperately trying to land my double salchow. Then, at 18, I had a false start as an athletic training major, which shifted to graphic design, which quickly shifted to communication. Upon graduation, the world didn’t expect much of me — I’ve done a pretty good job of proving the world wrong by remaining curious, being resilient, and always using my creativity to change things up.

CORE SKILLS. Brand Strategy, Creative Strategy, Creative Direction, Writing, Art Direction, Editorial Strategy, Content Direction, Public Relations

BRANDS. Yoplait, ScotchBlue, 3M Thinsulate, Carhartt, Liberté, United Way, Cheerios, Betty Crocker, Way Better Snacks, Anthropologie, Henri Bendel, ScotchBlue, Filtrete, Muir Glen, Nerds, Laffy Taffy, Bella Bridesmaid, Fridays, BFGoodrich, Polaris, Caribou Coffee, Schwinn, Sitka, Club Car, MTX, Revel Stoke, Tara La Tour, Yeah Buddy Pizza