Let your fairy dust fly.

Choose Resistance

Creative Direction 

Planned Parenthood's funding has suffered in the current political climate. In an effort to increase revenue they saw an opportunity to convert Supportives and Supporters into PPMNS clients. We created a series of Facebook posts to test our concept, Choose Resistance, and inspire conversion. 

The best way to defend and protect a woman's reproductive rights is to take care of your reproductive health at Planned Parenthood.

 

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