Let your fairy dust fly.
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Dessertify

Art Direction • Influencer Strategy • Writing

Fiber One gave dieters something that ordinarily seemed out of reach, dessert on their plate. Working with a group of infuencers and the Betty Crocker Kitchens we created Dessertify, a digital library filled with more than 100 dessert hacks; each under 250 calories. Fiber One fans quickly fell in love with Dessertify, leaving dessert hack reviews and sharing their own dessert hack ideas on Fiber One social channels.

Watching what you eat. No need to skip the treats.  

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