Allina Health, the second largest healthcare system in the state, hadn't launched a campaign for more than a decade. With a new brand strategy, they knew it was time to announce to the community who they were. We launched a brand awareness campaign across multiple touchpoints that explained not just what Allina Health believes but also directly illustrated the relationship that they have with their patients.
For all the you that's possible.
Everything that's possible today can be traced back to a time when people thought it was impossible. Humanly Possible reminds us that it is in our very nature to continuously conquer our limitations. It helps us to see ourselves, and all of humanity, from a perspective that's removed from the everyday. It gives us a renewed appreciation for our almost limitless ability to be more than we thought we could.